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Marketing is not a function. It is the whole business seen from the customer's point of view.
Peter Drucker
Jambo Digital resulted from years of experience in digital marketing and client retention processes. We wanted to create a powerful system blending technology, psychology, and marketing science to deliver the best possible result for our customers. Through this approach, it’s possible to increase website and email response rates, convert more business, and maintain longer customer relationships.
The principals of the company have deep and broad experience in business, technology, marketing and education solutions developed through over 70 years of collective knowledge in consumer engagement.
Hasnain Walji is a researcher, educator and writer, with a keen interest in connecting the dots between technology and human behaviour. As a thought leader the hallmark of his leadership is to think out of the box so that businesses and non-profit organizations he is engaged with remain relevant and progressive as they confront new realities and challenges.
As an early adopter of information technology, from the early 70s, he has developed a rare insight into the applications of technology in the field of consumer education. His research has focused on integrative health care, behavioral finance, and of late, on the persuasive technology designed to change attitudes or behaviors of the users through encouragement and social influence. For the past three decades Hasnain has served on several non-profit boards where he has acquired a a rare insight if the dynamics and challenges in the non-profit sector.
Highly skilled in communications and media usage, Hasnain’s work transcends beyond the use of technology to the use of innovative applications in the integrative healthcare, capacity development and financial literacy.
Larry brings over 25 years’ experience in software engineering, digital marketing, and related market research in online human behavior. Larry is a marketing technologist and media psychologist with decades of experience spanning multiple industries.
His background has emphasized the use of SAAS technologies to create digital marketing systems that operate based on the psychology of human behavior.
Larry has a Masters and PhD in Psychology where his research focused on how consumers move along the spectrum of trust in selecting a company for their needs. Larry’s doctoral research focused on how we trust (or don’t!) when in online settings (social platforms, email, web interactions, etc.).
His digital trust model for healthcare was designed to help companies understand the levels and varieties trust exhibited by their target audiences. Using the trust concepts and processes, organizations can improve customer and patient relationships by increasing trust at every stage or a new or existing relationship.
Larry has been a long-time marketing and technology consultant working with major corporations and small businesses. His work includes the healthcare industry, financial services, and education projects. In his early career, he worked as a software developer and later as a technical project manager. Ultimately his passion became psychology where he hones his skills in digital behavior research and the persuasive influence of online media.