Just like your physical health, your digital business functions require regular care. These include technology-driven elements such as your website, email marketing, web security, website domain, and e-commerce system.
Each of these has a critical function in the revenue generated by your business. In most cases, the first touch point of a customer will be your website. Unfortunately, for many, this could be the weakest link, causing a breakdown in the flow of optimal revenue.
How to increase revenue growth
How often do you check your website for errors and performance-related issues?
Not a simple pass-through of the pages but a deep dive that evaluates the technical underpinnings.
Routine website maintenance is necessary to reduce errors affecting visitors and customers. Pages that are slow to load and improper search engine indexation are just a few common problems. Speed and indexing problems cause visitor abandonment and limit the number of people who will see your site in search results.
Broken pages that show 404 errors and forms that fail to function create a negative impression of your business. And having a currently active security certificate in place is essential.
How The Audit Can Increase Revenue Growth
First of all, our technical web audit is currently free. You can access it here and receive information on areas for improvement.
When you run the audit, it will evaluate your site and provide details on recommended changes. Here’s a short list of some areas covered.
Slow loading speed
Loading speed is one of the most apparent signs of problems within the internals of the website. Users will abandon your website, or specific pages take a long time to load. There could be many reasons for site slowness, including uncompressed images, hosting performance, no web caching, or plugin problems. The web audit can provide information on areas that are causing the issue.
Security vulnerabilities and maintenance
Without regular maintenance and updates to plugins, your website can be vulnerable to security attacks allowing hackers to steal user data, inject malicious code, or take control of your website. Using outdated software, not patching security holes, and not using strong passwords will lead to severe headaches in the repair process.
Unoptimized images
Regular image maintenance includes compression and checks for the correct format. Also, adjust images to display correctly on mobile and tablet devices.
Errors and warnings
Internal logs can report errors affecting the website’s performance. It would be best to have someone monitor the internal logs to find and resolve these hidden errors.
Website structure and page organization
A well-organized structure is related to the site’s navigation, that is, how users can find their way around your website. Good navigation makes it easy for users (and Google) to find the information they are looking for, which can help to extend the time people stay on your website.
Your Sitemap
A sitemap is a file that tells search engines about the pages on your website. It should be updated as pages are added, or their location changed.
Too many plugins
WordPress sites (more than half of the web runs on WordPress) can become a performance bottleneck. Regular evaluation of the plugins is an essential part of web maintenance to identify where consolidation might allow reducing some of the associated overhead.
Use a high-quality hosting provider
Choosing a host can be challenging, given the many companies selling web hosting. A high-quality hosting provider will have servers that are optimized for performance. They should have enough resources to handle your website’s traffic.
A well-tuned website will allow you to experience many benefits.
Benefits of an Optimized Website
Improve customer conversion rates
A well-designed website will make it easy for customers to find the information they need and complete a purchase or web form.
Increased website traffic
A well-optimized website will rank higher in search engine results pages (SERPs), making it more visible to potential customers. The result is increased website traffic, which can lead to increased sales. Ultimately it’s dependent on your customer conversion process.
Increased brand awareness
A well-designed website can build brand awareness by providing a positive user experience.
Increased customer loyalty
A well-designed and high-performing website can help to improve customer loyalty by providing a positive user experience.
In addition to these benefits, a well-tuned website can also help to improve a business’s bottom line by:
Reducing website maintenance costs
A well-tuned website is less likely to experience problems, which can reduce the need for costly repair expenses requiring more time to complete.
Summary
A well-tuned website is an essential asset and a foundation for any business seeking to increase revenue growth and potential. Maintaining your website should be prioritized as a critical business function with regular technical assessment.
By investing in a well-designed and optimized website, companies can attract more customers, improve customer conversion rates, build brand awareness, and improve customer loyalty; all leading to increased sales and a better bottom line.
To get started, run your free audit here.
