Our team uses a robust process to do keyword research and then comb through the data to select terms that lend themselves to informational content.

You give us the topics you want to rank for and then we’ll find the content you should create to target them.

The finished hub & spoke content strategy contains:

1) Content-Type + Topic

This explains the hierarchy of content and what topic it maps to. This is useful for internal linking when your content is live. As a minimum, you should link between all content (hub + spokes) within a topic to help build relevance.

2) Keyword Data

These are the main (informational) keywords that are being targeted in the content, along with metrics pulled from Ahrefs.

3) Links

This is a (very) rough measure of many backlinks a keyword/article needs to rank, via Ahrefs. This is just a rough guide to give you a top-level view of how competitive a keyword is in terms of links.

4) Page Title Suggestions

This is a suggested page title you can consider using. It’s only a suggestion designed to save you time, so feel free to change.

Once we’ve completed your strategy doc, we will start writing content, publishing it to your blog (if you want), and building guest post links to your hubs.

Once your hub & spoke content strategy is complete, don’t worry about having to create content, because the Jambo Digital team will handle that for you.

This strategy document is backed by SEO data and our research. It is designed to help you:

• Rank for informational keywords.
• Create relevant content.
• Build topical relevance around meaningful keywords.
• Save time by letting Jambo Digital do the heavy lifting for you.

Finally, we’ll prepare an audit of your website, which will identify any looming issues that might stand in the way of progress. You can tackle these on your own, or speak to our team about doing an SEO install for you.

What is the Hub and Spoke Strategy?

The hub and spoke framework is a simple way of organizing your content by grouping articles by topic and then internal linking between them. Think of them as interlinked collections of content about a similar topic.

Typically a hub page is a high-level guide about a topic and the spokes are subpages covering other parts of the main topic. Internal links then connect each topic hub to its related spokes.

You might have also heard them referred to as content hubs, silos, pillar posts, and clusters. Whatever you call it, the end goal is the same: to create a logical structure so that Google and users can find your content.