Description
Get a clear direction on the content you should write and how you should prioritize it for the most effective impact and search rankings.
- Tell us the high-level themes you want to focus on and rank for
- We will provide well-informed article ideas, the best content hierarchy, and appropriate keywords through manual research
- We will provide a comprehensive custom content plan that is easy to understand and includes the title suggestions for each article idea
What can I do with this content plan?
Once you have your content plan, you can hand it off to your in-house writers or outsource it and start producing content designed to rank for your chosen topics.
Do you need more help with implementing a content strategy? We can assist with the writing and even implementation on your website.
What do I provide you to get started?
When ordering, you’ll send us 5 topics that you would like to create content around.
What is included in the content plan?
- We provide a content hierarchy based on the hub and spoke framework.
- You will receive the keywords for each piece of content
- We provide the difficulty score, search volume and cost per click from the Ahrefs tool
- You will receive suggestions for the page title
- You’ll also receive reporting
What is the Hub and Spoke framework?
The hub and spoke framework is a simple way of organizing your content by grouping articles by topic and then internally linking between them. Think of them as interlinked collections of content about a similar topic.
Typically a hub page is a high-level guide about a topic and the spokes are subpages covering other parts of the main topic. Internal links then connect each topic hub to it’s related spokes.
You might have also heard them referred to as content hubs, silos, pillar posts and clusters. Whatever you call it, the end goal is the same: to create a logical structure so that Google and users can find your content.
